Adoption of Environmental Innovations: The Dynamics of by Koos van Dijken, Yvonne Prince, T.J. Wolters, Marco Frey,

By Koos van Dijken, Yvonne Prince, T.J. Wolters, Marco Frey, Giuliano Mussati, Paul Kalff, Ole Hansen, Søren Kerndrup, Bent Søndergård, Eduardo Lopes Rodrigues, Sandra Meredith

How do small and medium sized firms (SMEs) undertake environmental thoughts? have they got the required inner competence? Is any aid provided via exterior events (i.e. community involvement)? What are the coverage implications? This publication relies on broad fieldwork, performed in 4 conventional business sectors: offset printing, electroplating, fabric completing, and commercial portray. The paintings was once conducted in Denmark, Italy, the Netherlands, Portugal and the united kingdom. Twenty company-based case reviews have been analyzed and a mobilephone survey was once carried out between 527 businesses. hence, the Innovation Triangle got here to be formulated, that is provided right here, defining and mixing the determinants of SME innovativeness. The Innovation Triangle distinguishes 3 significant determinants of innovativeness: company competence, environmental orientation, and community involvement. The Innovation Triangle permits one to diagnose present environmental and innovation regulations, indicating which coverage measures could be potent in expanding the adoption of environmentally pleasant applied sciences, permitting environmental targets to be achieved.

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Extra resources for Adoption of Environmental Innovations: The Dynamics of Innovation as Interplay between Business Competence, Environmental Orientation and Network Involvement

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3, pp. 221-239. J. A. Schumpeter , Business Cycles. MacGraw-Hill, New York/London, 1939. J. Venselaar, 'Toegevoegde technieken onmisbaar - voor end-of-pipe-technologie is het eind nog niet in zicht', Milieu (Tijdschrift voor Milieukunde), Vol. 8, Nr. 5, 1993, pp. 189195. V. B. V. J. W. Karten, Papier en milieu op de lange termijn. TNO-rapport STB/94/009 , TNO Centre for Technology and Policy Research, Apeldoom , 1994 (chapter 2). J. Vroman, Economic Evolution - An Enquiry into the Foundations of New Institutional Economics, Routledge, London/New York, 1995 (chapter 4).

As discussed before, the more radical an innovation is, the greater will be the need to change one's network relations, as new technology requires new supporting expertise which existing contacts cannot provide. Identification of external resources and the building up of new relations have been a crucial element in a great part of the studied adoption processes. Often these have been intermediated by other actors (such as environmental authorities, customers, consultants). 50 TheInnovation Triangle The adoption of ion exchange in most cases relied on close co-operation with specialised suppliers and consultants.

Because of a lack of knowledge , SMEs tend to have difficult ies in assessing what options they have. It may make them conservative in that they give priority to technologies which are familiar to them . If new techno logies are taken on board, the focal firm must be able to communicate on the merits and limitations of the new equipment or procedures. These are factors which may impede the adoption of innovations. First movers and early adopters can be assumed to have developed relatively strong competences by which the aforesaid impediments can be surmounted .

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