Attract Visitors to Your Site The Mini Missing Manual by Matthew MacDonald

By Matthew MacDonald

To be successful, an internet site has to attract-and keep--visitors. This Mini lacking handbook exhibits you ways to draw new and go back viewers and use the ability of keyword phrases and internet se's to stand up within the ratings of seek effects. you will additionally how you can use a powerful-and free--service that tracks customer task in your web site so that you comprehend which of your websites they love, and-just as important--which pages do not paintings for them. utilizing this data, you could fine-tune your website to maintain the viewers coming.

This Mini lacking guide is excerpted from making a website: The lacking Manual.

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Being able to determine the location of your visitors is a powerful tool. After all, if you know your Graceland Vacation site is absurdly popular in Japan, you might consider accepting payments in Yen, translating a few pages, or adding some new pictures. But Google’s geographic locating service isn’t perfect. In fact, there are two weaknesses: • The location service is based on a visitor’s ISP (Internet Service Provider), not the actual visitor herself. In many cases, the ISP is located in a different area than the visitor’s own computer.

In other words, if someone links to your site and just a handful of other sites, that link is valuable. If someone links to your site and hundreds of other sites, the link’s value is diluted. Although Google regularly fine-tunes its secret PageRank recipe, Web experts spend hours trying to deconstruct it. html/ and http://www. html/. edu/~backrub/google. html/. For way more information about Google and its internal workings, check out Google: The Missing Manual. Attract Visitors to Your Site: The Mini Missing Manual 29 The Google Webmaster Tools If you’re feeling a bit in the dark about how your website rates with Google, you’ll be happy to know that Google has a service that can help you out.

UP TO SPEED How Google’s PageRank Works Google uses a rating system called PageRank to size up different Web pages. Google doesn’t use PageRank to find search results; instead, it uses it to order them. When you execute a search with Google, it pulls out all the sites that match your search keywords. Then it orders the results according to the PageRank of each page. The basic idea behind the PageRank system is that the value of your website is determined by the community of other websites that link to it.

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